SubQuery Unveils New Website: A Blooming Transformation

3 min readOct 17, 2024

Today we complete our fresh and vibrant rebranding with the launch of our new SubQuery website. The new design is not just a visual upgrade; it embodies the core values and mission of SubQuery while celebrating the infrastructural “roots” that SubQuery provides to web3 developers to help them grow.

A Flourishing New Look

The updated website showcases a beautiful array of flower and root imagery, symbolising growth, connection, and resilience. These visuals are more than aesthetic choices; they represent SubQuery’s commitment to nurturing the development of decentralised applications and thriving networks. Just as roots support the growth of flowers, SubQuery provides essential infrastructure to help developers and projects flourish in the rapidly evolving Web3 landscape.

“We chose to update our website and branding to better reflect our evolving vision and broader infrastructure offering. The new flower and root design theme, symbolises our commitment to be the backbone of web3, helping developers build and scale their decentralised applications without worrying about infrastructure. The entire new website follows this pattern and pays homage to the idea.”

— Cassie Wang, Design Lead at SubQuery.

User-Centric Design

The new site follows our new brand completely, with flower and root motifs everywhere and a new clean colour library. Navigation has been streamlined to ensure that users can easily find the information they need, whether they’re looking for support with indexers, RPCs or AI hosting.

Although SubQuery is a leading web3 infrastructure provider focussed on supporting dApp developers, there’s no reason that non-developers should shy away from our website. That’s why it’s a key focus for us to ensure the content is intuitive and clear for all visitors. The engaging layout, interactive elements, and rich imagery create an inviting atmosphere, making the exploration of SubQuery’s services both enjoyable and informative.

Clear Product Offering

SubQuery’s new website highlights our three innovative offerings designed to empower developers in the Web3 ecosystem. Our first and most established product is the SubQuery data indexing toolkit which provides an efficient way to index blockchain data, enabling seamless querying and enhanced data accessibility for decentralised applications. Next, we have our decentralised RPCs ensure reliable and scalable remote procedure calls, facilitating smooth interactions between applications and blockchain networks without central points of failure. Finally, our recent addition of decentralised AI inference hosting which allows projects to harness the power of AI in a secure and distributed manner, driving intelligent solutions while maintaining user privacy and data integrity. Together, these offerings form a comprehensive suite of tools that support developers in building robust, efficient, and scalable Web3 applications.

Looking Ahead

As SubQuery continues to grow and evolve, the new website and branding serve as a strong foundation for future developments. The focus on nurturing and connecting resonates with the company’s vision of creating a vibrant ecosystem for decentralised applications. With this fresh look, SubQuery is poised to lead the way in providing the tools and resources necessary for developers to succeed in the fast-paced world of blockchain.

Explore the new site today and join SubQuery in cultivating a flourishing Web3 landscape.

About SubQuery

SubQuery Network is innovating web3 infrastructure with tools that empower builders to decentralise the future — without compromise. Our flexible DePIN infrastructure network powers the fastest data indexers, the most scalable RPCs, innovative Data Nodes, and leading open-source AI models. We are the roots of the web3 landscape, helping blockchain developers and their cutting-edge applications to flourish. We’re not just a company — we’re a movement driving an inclusive and decentralised web3 era. Let’s shape the future of web3, together.